Affiliate playbooks

Do the next useful thing, then make it repeatable.

Pick the playbook that matches where you are now. A first-time affiliate and a serious agency should not be given the same checklist.

First referral

Get from zero to one without spamming.

Goal: make one relevant recommendation to a person or audience that genuinely needs hosting.

01

Choose one audience

Start with people you already understand: clients, friends building a site, WordPress users, developers, local businesses or your existing audience.

02

Learn one product well

Know what the shared-hosting plan does and does not include before recommending it. Do not promote a product simply because its commission is attractive.

03

Choose one template

Customize it to the real conversation. Keep the disclosure clear and remove any sentence that is not true for the recipient.

04

Make the recommendation

Send or publish it where it is welcome and relevant. Do not buy lists, scrape addresses or flood unrelated communities.

05

Record what happened

Was there a click, question, signup or no response? The first goal is learning what a qualified recommendation looks like.

First ten referrals

Turn one useful referral into a repeatable pattern.

01

Pick a niche

WordPress beginners, small businesses, client projects, Canadian-hosting buyers or another audience you can serve repeatedly.

02

Create three useful assets

A tutorial, resource page and migration/checklist article can keep working after the first conversation.

03

Add referrals to workflow

Designers and developers should make hosting selection a standard project step on every relevant project.

04

Measure buyers, not vanity clicks

Ten thousand irrelevant clicks are less valuable than a small channel that produces retained customers.

05

Repeat the strongest source

Once one channel produces legitimate referrals, deepen it before opening five unrelated channels.

30-day plan

Build enough activity to discover what works.

W1

Foundation

Choose one audience, activate your affiliate account, learn the relevant DotMoose product, select templates, prepare disclosures and decide what result you will measure.

W2

Publish and recommend

Create one useful tutorial or problem-solving page, have five relevant client/personal conversations, and publish a small number of channel-appropriate posts.

W3

Distribute

Update old resources, use your newsletter if you have one, add hosting to client workflows, and participate in communities only where your contribution answers the question.

W4

Review and focus

Inspect which activity generated clicks, questions, signups and retained buyers. Stop spending time on channels that produced noise without qualified intent.

Agency workflow

Make hosting a standard client decision.

01

Qualify the project

Determine whether DotMoose shared hosting actually fits the client's runtime, storage, database, email and access requirements.

02

Put hosting in the proposal

Present hosting as a required project decision with accurate pricing and a visible affiliate disclosure.

03

Use a standard handoff

Send the correct referral link, let the client own the account, then collect only the access needed to perform the deployment.

04

Document deployment

Keep domain, DNS, SSL, email and rollback steps in the project checklist so the affiliate relationship never replaces good technical practice.

05

Review retained value

Measure active referred customers, not just project count. High-retention agency referrals are candidates for future custom partner review.

90-day business path

From experiment to measured acquisition channel.

This is for partners who want to treat referrals seriously. It is a business-building framework, not an income forecast.

M1

Find repeatability

Choose a narrow audience, map buying problems, publish useful conversion paths and identify at least one source of genuinely qualified interest.

M2

Build assets

Develop tutorials, comparison/problem-solving pages, newsletters, client systems or videos that can continue attracting buyers after publication.

M3

Systemize and scale

Measure conversion quality and retention, improve the strongest channel, document the workflow and expand only when the economics justify it.

Next tool

Use the templates when the playbook tells you what to say.

Pick the channel that matches the actual relationship. Each referral does not need the same message.

Open the template centre